How We Rate Casinos

We believe a comparison site is only useful if its rankings are fair and consistent. Below is the methodology our editorial team applies to every UKGC-licensed brand we review.

1. Licensing & Safety

The first step is verifying that a brand holds a valid UK Gambling Commission licence. We confirm the licence is active and that the operator meets player-protection requirements. Brands that do not pass this check are never listed.

2. Game Variety

We look at the breadth and quality of the games on offer — slots, live dealer tables, and exclusive titles — as well as the reputation of the software studios behind them.

3. Mobile Experience

A large share of UK players use phones and tablets, so we test each site on real devices. We score loading speed, layout, navigation and how easy it is to find and play games on a smaller screen.

4. Support & Fairness

Finally, we assess customer support responsiveness and the clarity of a brand's terms and conditions. Clear, fair terms score higher than confusing ones.

How the Ranking Is Calculated

Each brand earns an overall editorial score that determines its position in our comparison list. The brand at the top of the list represents our editorial team's highest-rated pick, with each following position reflecting its relative standing. Rankings are reviewed regularly and may change as the market evolves.

Editorial Independence

We may earn a commission from partner brands, but this does not affect the methodology above or where a brand appears in our rankings.